You searched for: ""

The results has been filter on Authors containing Steve Worthington.
ANA has found 2 results for you, in 206 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Affinity credit card

The outcomes of the planned research programme will be a quantification of the attributes of the credit card issuer, the affinity group and the affinity credit card holders, which underpin their relationship with each other. It will throw...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Suzanne Horne, Pete Naude, Steve Worthington
November 1, 1996
×

Citation

Horne, Naude and Worthington (1996a, November 01). Affinity credit card . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/affinity-credit-card-


Research papers

Retailer/supplier relationships in plastic cards and payment systems

This paper examines the current Australian plastic cards and payment systems situation and describes how and why a 'dominant' retailer is attempting to shape retailer/supplier relationships in this particular channel of distribution so as to add...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Steve Worthington
June 15, 1989
×

Citation

Worthington, S. (1989a, June 15). Retailer/supplier relationships in plastic cards and payment systems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/retailer-supplier-relationships-in-plastic-cards-and-payment-systems